Web3 Innovation
2023
As a Senior Program Manager at frog, I co-led a team of 5 people (Strategists, Visual Designer, and a Strategy Lead) to develop strategic recommendations for our manufacturing client to furecast what their products and services could look like in years taking advantage of artificial intelligence, Web3 components, and the still-forming Metaverse.
In this role, I acted as the account lead - the client-facing point of contact, scoped out the work/timeline, established activities, milestones, and deliverables for the team, and took final responsibility for all presentations/deliverables.
Even though my primary role on the team was program management, I also acted as a design strategist working with the team to perform design research, synthesized data, and ideated few ideas for potential future experimental initiatives for the client to undertake.
I worked with the client to scope the activities, timeline, and deliverables. We assembled a team to do the activities mentioned in the image by design research, interviews with key client stakeholders, the client’s corporate clients, and synthesis to come up with key findings.
Based on our research, we came with this framework to guide our ideation process. Given that Web3 and the metaverse was new to us and whether it could have been a real thing or a fad, we created this to distinguish between these two.
This is a great example of our storytelling approach to illustrate the findings and potential scenarios for web3 applications.
