Design/Business Strategist - 2023 to Present

Silohack

- Strategy & Research on Deaf Health Services for non-profit
- Growth & Employee Engagement Strategy for fast growing small business

Senior Program Manager - 2021 to 2023

frog Design

- Manage complex design programs ($1M–$2M) programs from conception to deliverables while engaging clients through scoping, design research, strategic recommendations, and other tasks for corporate clients (financial services, healthcare, corporate).
- Lead multi-disciplinary teams of strategists, designers, and technologists.
- Experienced in all phases of design research: immersive, generative, and evaluative as well as discovery process and identifying opportunities then presenting recommendations

Strategist/Graduate Student - 2020 to 2021

University of Texas Austin - MA in Design with a Focus on Design in Health

Unique partnership between Dell Medical School/Design Institute for Health and College of Fine Arts/School of Design & Creative Technologies

Food Insecurity Project for East Austin (Urban Desert):

• Created design plan to retrofit Cap Metro Bus into a mobile grocery store with a budget of $150 K.

• Conducted contextual inquiry - community interviews, participatory methods, ethnography experiences, journey/affinity mapping, AEIOU, and stakeholder map framework.

• Ideation included not just physical design but shopping experiences out in the field by customers.

Seniors in COVID times:

• The question was how to reconnect the seniors in nursing homes and their therapists despite lack of human touch (PPE, COVID protocols).

• Virtual long-term care facility tour/interviews with patients/doctors/therapists.

• Ideation led to redesigning a large gym into 3 modular sterile pods for therapy and tested with mock patients/therapists.

Digital Product Manager - 2019

Capital One Digital Banking

• Led team to create new User Interface for online Bill Payments and launch MVP to 5 K users. 

• Used data (users, business, and web analytics) to determine key features (Add Payee and Make/Edit Payments).

• Wrote stories for product features.  Developed strategy/design questions with user researchers.

Product & Program Manager - 2012 to 2017

Healthcare.gov (Obamacare)

$250M+ complex undertaking to establish online marketplaces for health insurance companies to offer plans for consumers needing health coverage.

Website garnered over 20M visits in the first year and the national uninsured rate dropped from 16% in 2007 to 8.7%.

Owned User Experience (UX) and Customer Experience (CX) for the Health Policy team.

Led agile sessions to create user stories for consumers to shop, compare, and enroll in proper health plans.

Crafted features including tools to determine eligibility for discounts/tax subsidies, determine family status, cost calculator, and comparison of benefits/doctors.

Awarded and managed a $5M contract for operational analytics on extracting data from insurance companies for reimbursement/risk adjustment.